Archive for Public Relations

TOW 11: Infographics

Infographics

What are infographics?

Infographics is computer-generated artwork that attractively displays simple tables and charts.

How could one be useful in a story for your client?

Using infographics in a story for a client would create some type of interest. An infographic will capture someones attention way before a regular story with normal black and white stats would. Following trends and staying on top of the newest way to present information is very important for PR Professionals.

How do you create an infographic?

It is somewhat easy to create an infographic. 

1. On an excell sheet you would enter the data from your findings

2. Highlight the data

3. At the top of the Excel processor their is an option for graphs. Click the graph and choose the one you like the most.

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PRSSA Regional Conference

      This years Southeastern PRSSA Regional Conference will be held here at Georgia Southern University. All the PR majors and even non PR majors have gotten the opportunity to participate in planning this event. There are major PR professionals coming to our university to speak to the PRSSA members and all that would like to attend. The person that we are most excited to have come speak during this regional conference is Peter Shankman!!

      In order to plan this Regional activity the members of Georgia Southern University’s PRSSA have been split into small groups. Each group has been assigned certain aspects of event planning such as sponsorships, GSU liason, and logistics just to name a few. Each small group is working hard to make this vision a reality this coming March.

     The committee that I have been assigned to is the Logistics committee. The logistic committee is basically the event planing committee for this event. We are responsible for all the details of the conference. It is our job to make sure that there are venues for this event, that the other PRSSA members from different regions have a hotel to stay in, and taking care of the guest speakers that are coming in from different states. The logistics committee is responsible for making sure that every other committee has everything that they need to continue with their part of the project.

     We have been planing and talking about the regional conference for a little over a month now and I have learned tons in that short amount of time. When the positions available were first announced the logistics committtee was the furthest from my mind. I wanted to do something completely different. Now that I have gotten involved with my committee I have realized that this is something that I genuinely enjoy doing.

     Through being on this committee I have realized that I enjoy planning and making sure things are in order for big events. I believe that when March comes we will be the ones running around like chickens with our heads cut off making sure that all the last minute details are take care of and I’m ok with that. Last minute rushing is an adrenaline rush to me, I love the pressure.

     The PRSSA Regional Conference is going to be a huge success and I believe that people will take away from this wonderful experience. The conference is months and months away and I have already learned so much about my major and what it takes to be a real PR Professional!

Chapter 14 Notes

Notes taken from:Public Relations Writing and Media Techniques

Giving Speeches and Presentations

Speech is a powerful communcation tool

      Speech must be prepared for listeners, not readers

      It must fit the audience and the occasion

Speechwriting

     Requires clear objectives, effective organization of relevant key messages, knowledge of the audience, and a close working relationship with the person who will be giving the speech.

Nonverbal communication

      Important in a speech

The reccomended length of a speech is 20 minutes which is equal to 10 pages double spaced.

Speeches provide opportunities for additional publicity by

      1. inviting the press to cover it

      2. preparing news releases

      3. distributing audio and visual clips

     4. converting the speech to an op-ed piece

     5. reprinting it in a brochure

     6. posting excerpts on a web page

     Speakers should be enthusiastic and make eye contact with the audience

Chapter 12 Notes

Notes taken from:Public Relations Writing and Media Techniques

Tapping the Web and New Media

The World Wide Web is the first medium that allows organizations to send conrolled messages to a mass audience without the message being filtered by journalists and editors

PR practitioners use the internet and web to disseminate information to a variety of audiences and also use the Internet for research

Web writing should be nonlinear: short and to the point

Written material shoudl be in short, digestible chunks.

     Two or three paragraphs

Characteristic of the Web:

     1. easy updating of material

    2. instant distribution of information

    3. an infinite amount of space for information

    4. the ability to interact with audience

3 kinds of blogs:

     1. corporate

     2. employee

     3. third-party

Chapter 11 Notes

Notes taken from:Public Relations Writing and Media Techniques

Getting Along with Journalists

A. The Importance of Media Relations

     1. Media relations is the core activity in many public relations jobs

     2. One survey of 539 large companies by the Public Affairs Group found that media relations was the number one job responsibility of their public relations staffs.

B. The most common complaints journalists have about public relations people, according to a PRWeek survey are:

     1. lack of familiarity with editorial requirements and format

     2. poorly written materials

      3. too many unsolicited e-mails and phone calls

       4. lack of knowledge about their product or service

        5. Repeated calls and follow ups

C. Tips for Public Relations Practitioners

     1. If you need to set the record straight, begin with the reporter who wrote the story

     2. Don’t irritate reporters by asking, “Did you get my news release?” Also, don’t ask to see an advance copy of hte story or when a story will be published

       3. Crisis comunications is a test of excellent media relations, You need to work closely with the media to assure tha the public is fully informed

Chapter 10 Notes

Reaching the Media

  1. Media Databases
    1. Provide essential information such as:

                                  i.      names of publications and broadcast stations

                                  ii.      mailing addresses

                                   iii.      telephone & fax numbers

                                  iv.      e-mail addresses

                                  v.      names of key editors and reporters

  1. 3 main databases

                                   i.      newspaper & magazines

                                                             ii.      radio/TV/cable

                                                            iii.      Internet media

  1. Editorial Calendars
    1. A listing of topics and special issues that a periodical will feature throughout the year
    2. Tip Sheets
      1. Weekly newsletters that report on recent changes in news personnel and their new assignments, how to contact them, and what kinds of material they are looking for.
      2. Distribution of Materials
        1. The vast majority of publicity materials are now distributed in digital and electronic formats
        2. Today’s primary distribution channels are:

                                                               i.      e-mail

  1. the oldest feature of the internet
  2. approximately 10 trillion e-mails were sent in 2006

                                                             ii.      online newsrooms

  1. has 5 key components
    1. Contact information
    2. Corporate background
    3. News releases and media kits
    4. Multimedia gallery
    5. Search capability

                                                            iii.      electronic newswires

  1. 3 major newswires:
    1. Nudinrdd Eitr
    2. PR Newswire
    3. Marketwire

                                                           iv.      mat distribution campanies

                                                             v.      photo placement firms