TOW 11: Infographics


What are infographics?

Infographics is computer-generated artwork that attractively displays simple tables and charts.

How could one be useful in a story for your client?

Using infographics in a story for a client would create some type of interest. An infographic will capture someones attention way before a regular story with normal black and white stats would. Following trends and staying on top of the newest way to present information is very important for PR Professionals.

How do you create an infographic?

It is somewhat easy to create an infographic. 

1. On an excell sheet you would enter the data from your findings

2. Highlight the data

3. At the top of the Excel processor their is an option for graphs. Click the graph and choose the one you like the most.


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