Archive for December, 2010

TOW 16: Ten Tips for New Bloggers

Ten tips for New Bloggers

1. Make sure that you truely enjoy what you are blogging about

     If you don’t enjoy what you are writing about in your blog it will be obvious to the audience

2. Write in short paragraphs

     Nobody wants to read a book

3. Use pictures

     Pictures are worth 1000 words

4. Put links within your writing

     Putting a link inside of your story will give the reader more insight to what it is that you are talking about & quite frankly saves you a lot of explaining.

5. Bold face the words and statements that you think are important

     bold face print catches the attention of the reader

6. Be honest and genuine in your writing

     If your being fake and just making stuff up it will come through in your writing

7. Use a conversational tone

     Pretend like you are talking to a friend. (just make sure to spell correctly and not in slang)

8. State your opinion and support it with the facts

9. Site your sources

      don’t steal other people’s ideas…. BORROW them! 🙂

10. Be respectful of other bloggers!

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TOW 11: Infographics

Infographics

What are infographics?

Infographics is computer-generated artwork that attractively displays simple tables and charts.

How could one be useful in a story for your client?

Using infographics in a story for a client would create some type of interest. An infographic will capture someones attention way before a regular story with normal black and white stats would. Following trends and staying on top of the newest way to present information is very important for PR Professionals.

How do you create an infographic?

It is somewhat easy to create an infographic. 

1. On an excell sheet you would enter the data from your findings

2. Highlight the data

3. At the top of the Excel processor their is an option for graphs. Click the graph and choose the one you like the most.

PRSSA Regional Conference

      This years Southeastern PRSSA Regional Conference will be held here at Georgia Southern University. All the PR majors and even non PR majors have gotten the opportunity to participate in planning this event. There are major PR professionals coming to our university to speak to the PRSSA members and all that would like to attend. The person that we are most excited to have come speak during this regional conference is Peter Shankman!!

      In order to plan this Regional activity the members of Georgia Southern University’s PRSSA have been split into small groups. Each group has been assigned certain aspects of event planning such as sponsorships, GSU liason, and logistics just to name a few. Each small group is working hard to make this vision a reality this coming March.

     The committee that I have been assigned to is the Logistics committee. The logistic committee is basically the event planing committee for this event. We are responsible for all the details of the conference. It is our job to make sure that there are venues for this event, that the other PRSSA members from different regions have a hotel to stay in, and taking care of the guest speakers that are coming in from different states. The logistics committee is responsible for making sure that every other committee has everything that they need to continue with their part of the project.

     We have been planing and talking about the regional conference for a little over a month now and I have learned tons in that short amount of time. When the positions available were first announced the logistics committtee was the furthest from my mind. I wanted to do something completely different. Now that I have gotten involved with my committee I have realized that this is something that I genuinely enjoy doing.

     Through being on this committee I have realized that I enjoy planning and making sure things are in order for big events. I believe that when March comes we will be the ones running around like chickens with our heads cut off making sure that all the last minute details are take care of and I’m ok with that. Last minute rushing is an adrenaline rush to me, I love the pressure.

     The PRSSA Regional Conference is going to be a huge success and I believe that people will take away from this wonderful experience. The conference is months and months away and I have already learned so much about my major and what it takes to be a real PR Professional!

Chapter 14 Notes

Notes taken from:Public Relations Writing and Media Techniques

Giving Speeches and Presentations

Speech is a powerful communcation tool

      Speech must be prepared for listeners, not readers

      It must fit the audience and the occasion

Speechwriting

     Requires clear objectives, effective organization of relevant key messages, knowledge of the audience, and a close working relationship with the person who will be giving the speech.

Nonverbal communication

      Important in a speech

The reccomended length of a speech is 20 minutes which is equal to 10 pages double spaced.

Speeches provide opportunities for additional publicity by

      1. inviting the press to cover it

      2. preparing news releases

      3. distributing audio and visual clips

     4. converting the speech to an op-ed piece

     5. reprinting it in a brochure

     6. posting excerpts on a web page

     Speakers should be enthusiastic and make eye contact with the audience

Chapter 13 Notes

Notes taken from:Public Relations Writing and Media Techniques

Writing for other Media

Two strengths of print publications:

     1. they can feature in-depth stories

     2. can reflect the “face” of the organization

Editor must balance:

     1. management expectaions

     2. employee needs

     3. journalistic standards

The newsletter is the most comon organizational publication.

     Online newsletters set on a n organization’s internet often contains more color, graphics, and photos

Magazines are the most expensive publication and are often sen to both internal and external audiences

Brochures

     Brochures vary in format and size from a single sheet of paper folded into panels to multiple page pamphlets and booklets

     in order to write or design a brochure you need to know its purpose, the target audience, ad the most cost-effective format

     requires simple sentence construction, informative healines, liberal use of subheads, and short paragraphs

Chapter 12 Notes

Notes taken from:Public Relations Writing and Media Techniques

Tapping the Web and New Media

The World Wide Web is the first medium that allows organizations to send conrolled messages to a mass audience without the message being filtered by journalists and editors

PR practitioners use the internet and web to disseminate information to a variety of audiences and also use the Internet for research

Web writing should be nonlinear: short and to the point

Written material shoudl be in short, digestible chunks.

     Two or three paragraphs

Characteristic of the Web:

     1. easy updating of material

    2. instant distribution of information

    3. an infinite amount of space for information

    4. the ability to interact with audience

3 kinds of blogs:

     1. corporate

     2. employee

     3. third-party