Chapter 7 Notes

Notes taken from:Public Relations Writing and Media Techniques

Planning a News Feature

1. Conceptualize how something lends itself to feature treatment

2. Determine if the information would be interesting to and useful for a particular audience

3. Be sure that the feature helps achieve organizational objectives

Types of Features

1. Case Study

2. Application Story

3. Research Study

4. Backgrounder

5. Personality Profile

6. Historical Piece

Parts of a Feature

1. The Headline

2. The Lead

3. The Body

4. The Summary

5. Photos and Graphics

Placement Opportunities

1. Newspapers

The primary use of features generated by public relations personnel is in the special sections of daily newspapers

2. General Magazines

Usually have their own staffs and regular freelancers who write features, but they do rely on public relations sources for ideas and information

3. Specialty/Trade Magazines

1. 2 Types of magazines:

1. Ones that serve particular interest and hobby groups

2. publications that serve a particular industry

4. Internal Publications


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