Chapter Reading Notes

Notes taken from:Public Relations Writing and Media Techniques

Chapter 1 Reading Notes

Objectives of a PR Writer:
2. Persuade
3. Motivate

Purpose of PR writing is ADVOCACY or trying to gain support of the consumers for the product trying to be marketed

Guidlines/Rules for PR writers:
1. Know the audience
-What are the demographics of the people you are trying to reach
-Age, gender, etc.
-What is the best way to get through to this audience
2. Avoid jargon
-Confuses the reader and creates “roadblocks” (pg. 23)

Chapter 2 Reading notes

Basics of Communication
1. Sender
-The person or company trying to get the message across
2. Message
-What is being said
3. Channel
-How the message is reaching the audience (newspaper, television, press release, etc.)
4. Receiver
-The intended audience

Chapter 3 Reading Notes

-words, pictures, cartoons, that expose a person to public hatred, shame, disgrace or induce an ill opinion of a person. (p. 62)
(pg. 63)Defamation damages are awarded to the extent of the following four points:
-The statement was published to others by print or broadcast
-The plaintiff was identified or is identifiable
-There was actual injury in the form of monetary losses, impairment of reputation, humiliation, or mental anguish and suffering
-The publisher of the statement was malicious or negligent

Chapter 4 Reading Notes


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