Notes taken from:Public Relations Writing and Media Techniques
Giving Speeches and Presentations
Speech is a powerful communcation tool
Speech must be prepared for listeners, not readers
It must fit the audience and the occasion
Speechwriting
Requires clear objectives, effective organization of relevant key messages, knowledge of the audience, and a close working relationship with the person who will be giving the speech.
Nonverbal communication
Important in a speech
The reccomended length of a speech is 20 minutes which is equal to 10 pages double spaced.
Speeches provide opportunities for additional publicity by
1. inviting the press to cover it
2. preparing news releases
3. distributing audio and visual clips
4. converting the speech to an op-ed piece
5. reprinting it in a brochure
6. posting excerpts on a web page
Speakers should be enthusiastic and make eye contact with the audience
