Notes taken from:Public Relations Writing and Media Techniques
Writing for other Media
Two strengths of print publications:
1. they can feature in-depth stories
2. can reflect the “face” of the organization
Editor must balance:
1. management expectaions
2. employee needs
3. journalistic standards
The newsletter is the most comon organizational publication.
Online newsletters set on a n organization’s internet often contains more color, graphics, and photos
Magazines are the most expensive publication and are often sen to both internal and external audiences
Brochures
Brochures vary in format and size from a single sheet of paper folded into panels to multiple page pamphlets and booklets
in order to write or design a brochure you need to know its purpose, the target audience, ad the most cost-effective format
requires simple sentence construction, informative healines, liberal use of subheads, and short paragraphs
