Notes taken from:Public Relations Writing and Media Techniques
Tapping the Web and New Media
The World Wide Web is the first medium that allows organizations to send conrolled messages to a mass audience without the message being filtered by journalists and editors
PR practitioners use the internet and web to disseminate information to a variety of audiences and also use the Internet for research
Web writing should be nonlinear: short and to the point
Written material shoudl be in short, digestible chunks.
Two or three paragraphs
Characteristic of the Web:
1. easy updating of material
2. instant distribution of information
3. an infinite amount of space for information
4. the ability to interact with audience
3 kinds of blogs:
1. corporate
2. employee
3. third-party
